%0 Journal Article
%T Improvement of complex of integrated marketing communications to promote speciality  Management of Innovative Activity  of SSU
%A V.V. Bozhkova
%A Ya.O. Timokhina
%J Marketing ¨¬ Mened£¿ment Innovac¨¬j
%D 2012
%I Sumy State University
%X In this article target audience analysis of speciality Management of Innovative Activity of SSU by geographical principle is carried out, complex of integrated marketing communications for its promotion is proposed and media plan is offered.
%K innovation management
%K complex of integrated marketing communications
%K target consumer groups
%K media plan
%K educational services
%K university
%U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_13_20.pdf