%0 Journal Article
%T Methodical aspects of benchmarking using in Consumer Cooperatives trade enterprises activity
%A Yu.V. Dvirko
%J Marketing ¨¬ Mened£¿ment Innovac¨¬j
%D 2013
%I Sumy State University
%X The aim of the article. The aim of this article is substantiation of benchmarking main types in Consumer Cooperatives trade enterprises activity; flashlighting of main advantages and drawbacks of benchmarking using; presentation of the authors view upon expediency of flashlighted forms of benchmarking organization using in Consumer Cooperatives in Ukraine trade enterprises activity.The results of the analysis. Under modern conditions of economic relations development and business globalization big companies, enterprises, organizations realize the necessity of the thorough and profound research of the best achievements of market subjects relations with their further using in their own activity. Benchmarking is the process of competitive advantages borrowing and competitiveness increasing of Consumer Cooperatives trade enterprises at the expense of research leaning and adapting the best methods of business processes realization with the purpose to increase their functioning affectivity and best satisfaction of societal needs.The main goals of benchmarking using in Consumer Cooperatives are the following: increasing of needs satisfaction level at the expense of products quality increasing, transportation goods term shortening, service quality increasing; enterprise potential strengthening, competitiveness strengthening, image improvement; generation and new ideas and innovative decisions implementation in trade enterprise activity. The advantages of benchmarking using in Consumer Cooperatives trade enterprises activity are the following: adapting the parameters of enterprise functioning to market demands; gradual defining and removing inadequacies which obstacle enterprise development; borrowing the best methods of further enterprise development; competitive advantages gaining; technological innovations; employees motivation. Authors classification of benchmarking is represented by the following components: by cycle durability strategic, operative benchmarking; by direction vertical, horizontal, inner, combined, outer benchmarking; by type common, functional, branching, interbranching, competitive benchmarking. Despite the drawbacks of informal types of benchmarking, on our opinion the most expedient idea in Consumer Cooperatives trade enterprises activity is using the formalized benchmarking unions. Among them we should point out the following ones: partnership, cooperative, associative and institutional benchmarking. Partnership benchmarking cooperation where relations are main condition, which are oriented upon current problems decision taking into accou
%K benchmarking
%K trade enterprises
%K consumer cooperatives
%K purposes of benchmarking using
%K benchmarking types
%K forms of benchmarking organization
%U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi_2013_1_112_121.pdf