%0 Journal Article %T Brand Equity of Food Restaurants in Karachi %A Syed Mehdi Raza %A Tariq Jalees %J Market Forces %D 2005 %I %K Brand Image %K Judgments %K Usage %K Awareness %K Quantitative Analysis %U http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=dPIW2Lz1Zp8%3d&tabid=149&mid=701