%0 Journal Article
%T THE ROLE OF SOCIAL RESPONSIBILITY STRATEGIES EMPLOYED BY EUROPEAN AUTOMOTIVE CORPORATIONS IN DEVELOPING SUSTAINABLE BUSINESSES
%A Cristina G£¿nescu
%A Andreea Gangone
%A Mihaela Asandei
%J Management Strategies Journal
%D 2013
%I Universit??ii "Constantin Br?ncoveanu"
%X Corporate social responsibility strategies are a topic of great interest for both researchers and practitioners, and require the development of interdisciplinary approaches: economic, ethical and social. The paper analyses the social responsibility strategies employed by European automotive businesses and highlights their impact on business sustainability. From a theoretical perspective, applying the content analysis method on sustainability or social responsibility reports revealed a variety of social responsibility strategies. The utility of the research is supported by formulating a typology of social responsibility strategies, based on objectives of sustainable development and by establishing arguments concerning the impact of these strategies on automotive businesses¡¯ sustainability in the following areas: social and societal, ecological and environmental, distribution chains and suppliers, corporate image, position in relation to competitors and financial performance.
%K corporate social responsibility
%K social responsibility strategy
%K sustainable development
%K content analysis
%U http://www.strategiimanageriale.ro/images/images_site/articole/article_b2728b3bba9d8e5d1fedf012399aad3b.pdf