%0 Journal Article
%T Research on Stimulation Effect of Two Government¡¯s Subsidy Modes on Enterprise and Consumer
%A Jian LIU
%A Chaobing LI
%J Management Science and Engineering
%D 2012
%I 
%R 10.3968/j.mse.1913035x20120603.z0330
%X Games models of manufacturer and retailer are established based on two modes of government¡¯s subsidy to manufacturer and consumer, analyzing influence of subsidy modes on manufacturer and retailer¡¯s decision and their performance, and comparing stimulated effects on demand. Results indicate that consumer¡¯s expenses, demand, profit of enterprise under pattern of government¡¯s subsidy to consumer are smaller than those under pattern of government¡¯s subsidy to manufacturer. Respectively; when influence on demand by subsidy is smaller than influence on demand by price; consumer¡¯s expense, demand, profit of enterprise under pattern of government¡¯s subsidy to consumer are larger than those under pattern of government¡¯s subsidy to manufacturer. Respectively, when influence on demand by subsidy is larger than influence on demand by price. Key words: Government¡¯s subsidy mode; Games models; Enterprise; Consumer
%K Government¡¯s subsidy mode
%K Games models
%K Enterprise
%K Consumer
%U http://cscanada.net/index.php/mse/article/view/2819