%0 Journal Article
%T Unicriterion Model: A Qualitative Decision Making Method That Promotes Ethics
%A Fernando Guilherme Silvano Lobo Pimentel
%J Management
%D 2011
%I University of Primorska
%X Management decision making methods frequently adopt quantitativemodels of several criteria that bypass the question of whysome criteria are considered more important than others, whichmakes more difficult the task of delivering a transparent viewof preference structure priorities that might promote ethics andlearning and serve as a basis for future decisions. To tackle thisparticular shortcoming of usual methods, an alternative qualitativemethodology of aggregating preferences based on the rankingof criteria is proposed. Such an approach delivers a simpleand transparent model for the solution of each preference conflictfaced during the management decision making process. Themethod proceeds by breaking the decision problem into ¡®two criteria¨C two alternatives¡¯ scenarios, and translating the problem ofchoice between alternatives to a problem of choice between criteriawhenever appropriate. The unicriterion model method is illustratedby its application in a car purchase and a house purchasedecision problem.
%K decision making
%K ethics in management
%K multicriteria
%U http://www.fm-kp.si/zalozba/ISSN/1854-4231/6_127-146.pdf