%0 Journal Article %T THE ROLE OF TECHNOLOGICAL DISCOURSE IN CORPORATE IMAGE MAKING %A Sushkov Ivan Vladimirovich %J Magister Dixit %D 2012 %I Irkutsk State Linguistic University %X The article deals with the techlologisation of discourse and specifies the role of technological discourse in construction of corporate image. %K discourse technologies %K technological discourse %K cognitive scripts %K PR %K corporate image. %U http://md.islu.ru/sites/md.islu.ru/files/rar/tehnologichnyy_diskurs_s_ushkov_iv.pdf