%0 Journal Article
%T Some methodological issues of Technology roadmapping experienced during consultancy
%A Bela Pataki
%A Zsuzsanna Szalkai
%A Szilvia Biro-Szigeti
%J Perspectives of Innovations, Economics and Business
%D 2011
%I Prague Development Center, s.r.o.
%X The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ¡®environment¡¯ dimension of analysis (i.e. layer of the roadmap) instead of just ¡®market¡¯, (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the ¡®magical number seven plus-minus two¡¯ rule by Miller for quantifying the relations between the units of the TRM-analysis.
%K Technology roadmapping
%K technology management
%K technology strategy
%K business strategy
%U http://academicpublishingplatforms.com/article.php?journal=PIEB&number=9&article=777