%0 Journal Article
%T MEASURING EFFECTIVENESS OF INTERNET ADVERTISEMENT
%A ISKRA POPOVA
%A TANAWAT TANGLERTPANY
%J Perspectives of Innovations, Economics and Business
%D 2011
%I Prague Development Center, s.r.o.
%X The article describes a software package created to measure the return on marketing investment for organizations involved in e-commerce. It is based on web application technology and includes a database system which makes it suitable for use by consultancy companies involved in offering evidence and advice regarding marketing strategies of their customers. A complete solution consisting of the structure for the database, the user friendly interface and the constellation for the network infrastructure is presented. The first tests in a Swedish based company Adonline, showed that it significantly reduces the time necessary for the analysis of return on marketing investment and the effort in creating reports for their customers.
%K Internet advertisement
%K web analytics
%K return on marketing investment
%K Google Analytics
%K ROMI.
%U http://academicpublishingplatforms.com/article.php?journal=PIEB&number=7&article=278