%0 Journal Article
%T A produ  o de sentidos em discursos jornal¨ªsticos por meio de estrat¨¦gias de imagem
%A Maria Ivete Trevisan Foss¨¢
%A Daiane Bertasso Ribeiro
%J Revista Comunica£¿£¿o Midi¨¢tica
%D 2010
%I S?o Paulo State University
%X We propose thinking about how journalistic discourses use imaging strategies to produce of senses in their discourses, in the scenery of mediatization, through the phenomena known as self-reference and hetero-reference (LUHMANN, 2005). We focus on this issue in the printed newspaper, in our view where these strategies are present in the form of newspaper (layout, colors, slogans, etc); in the use of photographs, drawings, charts, and other iconic and indexical representations; and in the discursive ethos, i.e., in the image that the newspaper constructs about itself when announcing its discourse. We illustrate our reflection by analyzing the sequence of a report in Di¨¢rio de Santa Maria, in the campaign period for local elections, 2008, in Santa Maria (RS).
%K Imaging strategies
%K Production of senses
%K Journalistic discourse
%K Selfreference
%K Hetero-reference
%U http://www.mundodigital.unesp.br/revista/index.php/comunicacaomidiatica/article/view/15/6