%0 Journal Article %T EUROPEAN UNION CULTURE IN A GLOBALIZING WORLD %A DIANA BLAGA %A NICOLETA MATEOC- S£¿RB %A CAMELIA M£¿NESCU %A L. MORARIU %J Lucr£¿ri £¿tiin£¿ifice : Management Agricol %D 2009 %I %X Culture lies at the heart of human development and civilisation. Culture is what makes people hope and dream, by stimulating our senses and offering new ways of looking at reality. It is what brings people together, by stirring dialogue and arousing passions, in a way that unites rather than divides. Culture should be regarded as a set of distinctive spiritual and material traits that characterize a society and social group. It embraces literature and arts as well as ways of life, value systems, traditions and beliefs. %K culture %K communication %K European Union %K Member States %U http://www.usab-tm.ro/%5CPdf%5C2009%5Cxi2%5Cmanagement09_72.pdf