%0 Journal Article
%T Assimetrias de conhecimento e percep  o de textos midi¨¢ticos: um estudo explorat¨®rio
%A Mergenfel Andromergena Vaz Ferreira
%J Revista Comunica£¿£¿o Midi¨¢tica
%D 2011
%I S?o Paulo State University
%X This article presents an exploratory study, which investigates the effect of asymmetries of knowledge (G¨¹NTHNER and LUCKMAN, 2000) on the perception of media texts, specifically advertising. In this research, whose focus is on the process of teaching and learning of foreign language / culture, two interviews with learners of German as a Foreign Language (GFL) and Portuguese as a Foreign Language (PFL) will be analysed. It will also be discussed, the relationship between the cultural backgrounds of the informants and their interpretation of the ads with which they were confronted.
%K Exploratory study
%K Asymmetries of knowledge
%K Advertisements
%K Teaching and learning of foreign languages
%U http://www.mundodigital.unesp.br/revista/index.php/comunicacaomidiatica/article/view/71/82