%0 Journal Article
%T A Comunica  o Digital e a Interdisciplinaridade na Produ  o de Conte¨²do Interativo
%A Luiz Fernando Gomes Soares
%A Alan C¨¦sar Belo Angeluci
%A Roberto Gerson de Albuquerque Azevedo
%J Revista Comunica£¿£¿o Midi¨¢tica
%D 2011
%I S?o Paulo State University
%X The coming of Ginga-NCL, the Brazilian Digital Terrestrial Television standard, in digital communication field represents a paradigmatic challenge for broadcasting content producers. This paper shows the experience of developing an interactive audiovisual narrative, Roteiro do Dia, from an interdisciplinary practice between communication and computer sciences, and uses some main features of interactivity in Digital TV.
%K Digital TV
%K Ginga-NCL
%K Interactive content
%U http://www.mundodigital.unesp.br/revista/index.php/comunicacaomidiatica/article/view/58/34