%0 Journal Article %T President Dilma, with what clothes do I go? %A Adolpho Queiroz %A Francisco Ramirez Martins Jr. %J Revista Compol¨ªtica %D 2011 %I Brazilian Association of Political Communication Scholars %X This article aims to show how the theme of ¡°fashion¡± has gained ground in editorial policy that covered the presidential elections in Brazil in 2010. The fact that we have a woman candidate increased the area of interest of print online, valued photographers and fashion designers who were also important during the campaign, to the extent that the candidate look is changing. Here some impressions on the subject. %K fashion %K communication %K election %U http://compolitica.org/revista/index.php/revista/article/view/9/7