%0 Journal Article
%T Image of school as a possible part of its self-evaluation / Image  koly jako mo n¨¢ sou ¨¢st jej¨ª autoevaluace
%A Roman ¨²lovec
%A Ludv¨ªk Eger
%J Technol¨®gia vzdel¨¢vania
%D 2011
%I 
%X This paper presents research on the school image, which was part of student training activities at grammar school. The theoretical part presents the basic concept of school image. Presents marketing application for school management. The practical part presents research of school image as an example of a grammar school self-evaluation. We recognize that the method of semantic differential is very suitable for mentioned purpose. An important innovation is that the research is part of student activities. Research outcomes are part of school self-evaluation and show how it can be used in practice as school self-evaluation made by students' training - professional activities. In the final part of our paper you can find links to resources relating to the issue of quality evaluation and school self-evaluation from the Czech Republic and Slovakia.This article is sub-part of the project which is realized by the N¨²OV.P ¨ªsp¨§vek prezentuje vyzkum image  koly, ktery byl sou ¨¢st¨ª studentsk¨¦ odborn¨¦  innosti na gymn¨¢ziu. Teoretick¨¢  ¨¢st p edstavuje z¨¢kladn¨ª pojet¨ª problematiky image  koly. Prezentuje aplikaci marketingu pro  ¨ªzen¨ª  koly. Praktick¨¢  ¨¢st prezentuje vlastn¨ª vyzkum jako p ¨ªklad sebeevaluace gymn¨¢zia. Ukazuje se,  e pro hodnocen¨ª obsahu image  koly je velmi vhodn¨¢ metoda s¨¦mantick¨¦ho diferenci¨¢lu. Podstatnou inovac¨ª je,  e vyzkum je sou ¨¢st¨ª studentsk¨¦ aktivity. Vystupy vyzkumu slou ¨ª autoevaluaci  koly a ukazuj¨ª, jak m  e byt v praxi v autoevaluaci  koly vyu ita studentsk¨¢ odborn¨¢  innost.V z¨¢v¨§re n¨¦  ¨¢sti najdeme odkazy na zdroje vztahuj¨ªc¨ª se k problematice evaluace kvality a autoevaluace  koly z  R a Slovenska. l¨¢nek je i d¨ªl ¨ª sou ¨¢sti projektu, ktery je realizovany N¨²OV.
%K School self-evaluation
%K Public Relations
%K school image
%K student research
%U http://technologiavzdelavania.ukf.sk/index.php/tv/article/view/1178