%0 Journal Article
%T Study on the Construction of Chinese Investment BanksĄŻ Ability for Asset Management Business
%A Shengchun Zhu
%J International Journal of Marketing Studies
%D 2009
%I 
%R 10.5539/ijms.v1n2p41
%X The asset management business is one of most potential business development directions for foreign and domestic Investment banks. The foreign asset management business has accumulated many key successful factors in many aspects such as market competition, professional investment and management. At present, the policy supervision space of domestic Investment banksĄŻ asset management business is being opened, and the competition situation is turning from the asset management product homogenization mode to the value difference mode, and in future, three kinds of ability construction including product design, sales management investment management should be strengthened to form their core competitive advantages to fulfill the market tendency with increasing individualization, capital market integration and product configuration globalization.
%U http://www.ccsenet.org/journal/index.php/ijms/article/view/4203