%0 Journal Article %T FORIGEN DIRECT INVESTMENT IN DIFFERENT SECTORS OF INDIAN RETAIL MARKET: IMPACT AND ANALYSIS %A ANURADHA SHARMA %J Golden Research Thoughts %D 2013 %I Laxmi Book Publication %R 10.9780/22315063 %X India perhaps has the highest retail density in the world. Economies of scale drive the retail sector towards rapid growth in terms of size of outlets and dominance in geographical and product markets, posing challenges for preservation of genuine competition.The winds of globalization sweeping across has taken the Indian economic environment in its fold and the proposals for further integration has gained momentum, The transformation has also changed the Indian consumer from a state of conserving resources, he's now ready to accept the shopping culture. The government encouraged by the outcome of economic policy of 1991 in India, has proposed retail reforms mainly as 100% FDI in the retail sector in India. It may benefit by bringing in investment into development of complete backend infrastructure like cold chain & supply chain enhancing efficiency from farm to fork, as well as eliminating the exploitative system of middlemen which bleeds the farmers and squeezes the consumers. The paper scrutinizes the impact and analysis of Foreign Direct Investments with the Indian Retail Sector. However, the Indian government must take decision to contain this revolution & safeguard the health of the Indian retail sector to stabilize themselves against competition from the giant players of the global economy in the present state of slowing growth, stubborn inflation & widening fiscal deficit in the country. The government of India has revised its policy regarding foreign direct investment (¡°FDI¡±) in Indian companies engaged in retail trade. Effective as of January 10, 2012, foreign investors will now be permitted, subject to certain conditions, to own up to 100 percent of singlebrand retail trading companies in India. %K FOREIGN DIRECT INVESTMENT (FDI) %K GLOBLIZATION & LIBRALIZATION %K SINGLE BRAND RETAILING %K MULTI BRANDING RETAILING %K ORGANISED & UNORGNISED RETAILING. %U http://www.aygrt.isrj.net/UploadedData/2317.pdf