%0 Journal Article
%T SERVICE QUALITY & LOYALTY IN MOBILE TELEPHONY SERVICES
%A MEENAKSHI GANDHI
%A PANKAJ SAINI
%J Golden Research Thoughts
%D 2013
%I Laxmi Book Publication
%R 10.9780/22315063
%X For the first time in the last five decades, quality has become the key slogan in Indian organizations as they strive for a competitive advantage in an atmosphere characterized by liberalization, globalization and knowledgeable customers. After almost a decade of liberalization, the Indian economy is exhibiting a far greater openness and less rigidity than ever before.
%K Service quality
%K Service loyalty
%K consumer behavior
%K service firms.
%U http://www.aygrt.isrj.net/UploadedData/1958.pdf