%0 Journal Article %T The Impact and Countermeasures of RMB Appreciation on Export-Based Enterprises in China %A Min Yuan %A Zhuang Zhou %J International Journal of Marketing Studies %D 2009 %I %R 10.5539/ijms.v1n1p85 %X RMB appreciation will pose a challenge to export-based enterprises in China, and bring a sense of crisis to them. Therefore, China's export enterprises should take active measures to deal with the impact caused by the RMB appreciation, so that export-oriented enterprises can better adapt to the changes in the global economy, thus materializing their sustainable and stable development. %U http://www.ccsenet.org/journal/index.php/ijms/article/view/1652