%0 Journal Article %T An Empirical Analysis on the Monopoly of Designated Health-care Institutions in China¡¯s New-type Rural Cooperative Medical System %A Shiwen Zeng %A Yang Hao %J International Journal of Marketing Studies %D 2009 %I %R 10.5539/ijms.v1n1p72 %X In accordance with the monopoly of designated health-care institutions in China¡¯s New-type Rural Cooperative Medical System, this article aims at establishing a model to reveal the manifestations of monopoly and its damage to peasants¡¯ benefits based on the statistics and empirical analysis on the data obtained from on-the-spot investigations as well as some indexes from relevant documents. It ends with some improvement plans to lessen or even smash up the monopoly of designated health-care institutions in Chinas¡¯present situation in order that both peasants and the whole Chinese society could benefit more. %U http://www.ccsenet.org/journal/index.php/ijms/article/view/1651