%0 Journal Article
%T A Composite Strategy for the Legal and Ethical Use of Data Mining
%A Dinah Payne
%A Brett J. L. Landry
%J International Journal of Management, Knowledge and Learning
%D 2012
%I International School for Social and Business Studies
%X An increasingly popular business practice, data mining provides for the extractionof information from existing data to identify trends such as consumerpurchasing practices and can foster greater efficiency in companies¡¯ marketingefforts. There are corresponding costs associated with data mining, aswell. The most difficult issue surrounding data mining is that of individualprivacy rights and the costs associated with the potential alteration of ¡®traditional¡¯privacy rights. This paper seeks to review basic definitional informationon data mining and provide a strategy for companies¡¯ successful, meaningfuland ethical use of data mining as presented for meaningful knowledgegeneration.
%K management
%K learning
%K knowledge
%K data mining
%K text mining
%K privacy
%K ethics
%K strategy
%U http://www.issbs.si/press/ISSN/2232-5697/1_27-43.pdf