%0 Journal Article %T Proposal of a Mobile Learning Preferences Model %A Jane Yau %A M. S. Joy %J International Journal of Interactive Mobile Technologies (iJIM) %D 2010 %I Universit?t Kassel %R 10.3991/ijim.v4i4.1445 %X A model consisting of five dimensions of mobile learning preferences ¨C location, level of distractions, time of day, level of motivation and available time ¨C is proposed in this paper. The aim of the model is to potentially increase the learning effectiveness of individuals or groups by appropriately matching and allocating mobile learning materials/applications according to each learner¡¯s type. Examples are given. Our current research investigations relating to this model are described. %K mobile %K learning %K m-learning %K preferences %K model %U http://online-journals.org/i-jim/article/view/1445