%0 Journal Article %T Towards for Analyzing Alternatives of Interaction Design Based on Verbal Decision Analysis of User Experience %A Mar¨ªlia Soares Mendes %A Ana Lisse Carvalho %A Elizabeth Furtado %A Pl¨¢cido Rog¨¦rio Pinheiro %J International Journal of Interactive Mobile Technologies (iJIM) %D 2010 %I Universit?t Kassel %R 10.3991/ijim.v4i2.1239 %X In domains (as digital TV, smart home, and tangible interfaces) that represent a new paradigm of interactivity, the decision of the most appropriate interaction design solution is a challenge. HCI researchers have promoted in their works the validation of design alternative solutions with users before producing the final solution. User experience with technology is a subject that has also gained ground in these works in order to analyze the appropriate solution(s). Following this concept, a study was accomplished under the objective of finding a better interaction solution for an application of mobile TV. Three executable applications of mobile TV prototypes were built. A Verbal Decision Analysis model was applied on the investigations for the favorite characteristics in each prototype based on the user¡¯s experience and their intentions of use. This model led a performance of a qualitative analysis which objectified the design of a new prototype. %K human %K computer %K interaction %K operational %K research %K mobile %K digital %K television %K verbal %K decision %K analysis %K interaction %K design %U http://online-journals.org/i-jim/article/view/1239