%0 Journal Article
%T The Mathematics of Persuasive Communication ---
%A Philip Yaffe
%A phil.yaffe@yahoo.com - £¿£¿£¿£¿£¿ £¿£¿£¿£¿
%J Global Media Journal : Persian Edition
%D 2007
%I University of Tehran
%X This paper pays attention to this point that at first glance mathematics and persuasive communication ¨C writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective science, whilst speaking involves voice quality, inflection, eye contact, personality, body language, and other subjective components. However, under the surface they are very similar. Above anything else, the success of an oral presentation depends on the precision of its structure. Mathematics is all about precision. It is therefore not so odd to think that applying some of the concepts of mathematics to oral presentations could make them substantially more effective. ---                                                                                 ¨C                            ¨C                                            .                                                                                                                                                             .                                                                          .                                                                                                              .                                                                                                                                               .
%K persuasive communication
%K writing
%K Mathematics
%K Speech
%K Body Language
%K oral communication -
%U http://gmj.ut.ac.ir/maghale.aspx?id=44