%0 Journal Article %T INTERLIGANDO A CADEIA PRODUTIVA NA IND¨²STRIA DE BENEFICIAMENTO DO ARROZ %A Carlos Ot¨¢vio Zamberlan %A Paulo Dabdab Waquil %A H¨¦lio Henkin %J GEST£¿O.Org : Revista Eletr£¿nica de Gest£¿o Organizacional %D 2013 %I Universidade Federal de Pernambuco %X Every organization makes predictions in their processes, any estimated to assist in making decisions about what Rice is an important product for the world economy as it is consumed in a significant way in several countries around the world. Primary production has been receiving constant innovation which is reflected in increased quality and productivity. Therice beneficiation industry is to act in order to innovate in production processes and the relationship with your supplier. However, little is said of the actions taken to bring the bonds to the amount of agribusiness in the chain of rice. This work aims to analyze ofrelationship exists with other elements of the rice production chain by agents agribusinessprocessors. Through a qualitative methodology, based on content analysis, we concluded that there are joint activities, especially involving industry associations, but little is donein relation to distributors %K Agroindustry %K Technological Innovation %K Productive Chain %U http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/510/287