%0 Journal Article
%T CENTRAL FIGURES OF SPORTS MARKET IN TURKEY: THREE BIGGEST AND THEIR MARKETING OPERATIONS
%A Hakan KATIRCI
%J Pamukkale Journal of Sport Sciences
%D 2011
%I Pamukkale University
%X Nowadays professional sports have emerged as an industry and football industry is an important part of sport industry. A quick glance at football in Turkey will reveal that the football industry has developed rapidly after 1980¡¯s. Turkish football revenues have reached 342 million ? in 2008-2009 football season and took place in the top ten in European football revenues. Istanbul clubs (Be ikta  GK, Fenerbah e SC, and Galatasaray SC), as called Three Biggest, have received a significant portion of these revenues. The basic aim of this paper is to examine Turkish football market, especially Be ikta  Gymnastic Club, Fenerbah e Sport Club, and Galatasaray Sport Club¡¯s (as called Three Biggest) market share and their marketing operations.
%K Sport industry
%K Sport Club
%K Marketing
%U http://psbd.pau.edu.tr/index.php/pjss/article/viewFile/46/pdf_19