%0 Journal Article
%T The Company's promotional policy and THE consumer's behavior
%A Mircea Teodoru
%J Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
%D 2012
%I Vasile Goldis University Press
%X The promotion is the most striking marketing area and the most active intervention in the process of reaching the buying decision by the consumer. The publicity means the communication with the consumers and their determination to test certain products; the methodology of this area is based on modifying the consumers¡¯ attitude.
%K mixed-marketing
%K promotional message
%K publicity
%K communication
%K the consumer¡¯s attitude
%U http://www.uvvg.ro/studiaeconomia/images/2012/p3/4.%20Mircea%20Teodoru%20-%20THE%20COMPANY'S%20PROMOTIONAL%20POLICY%20AND%20THE%20CONSUMER'S%20BEHAVIOR.pdf