%0 Journal Article %T §³§¦§²§£ §³§¯§¡ §¯§´§¦§¤§²§¡§¸ §Á §Á§¬ §³§´§²§¡§´§¦§¤ §¹§¯§¡ §¬§°§¯§¸§¦§±§¸ §Á §® §¨§¯§¡§²§°§¥§¯§° §¬§°§¯§¬§µ§²§¦§¯§´§¯§°§³§±§²§°§®§°§¨§¯§°§³§´ §´§µ§²§ª§©§®§µ SERVICE INTEGRATION IN STRATEGIC CONCEPT OF INTERNATIONAL TOURISM COMPETITIVENESS §³§¦§²§£§ª§³§¯§¡§Á §ª§¯§´§¦§¤§²§¡§¸§ª§Á §¬§¡§¬ §³§´§²§¡§´§¦§¤§ª§¹§¦§³§¬§¡§Á §¬§°§¯§¸§¦§±§¸§ª§Á §®§¦§¨§¥§µ§¯§¡§²§°§¥§¯§°§« §¬§°§¯§¬§µ§²§¦§¯§´§°§³§±§°§³§°§¢§¯§°§³§´§ª §´§µ§²§ª§©§®§¡ %A §®.§±. §¢§°§¯§¥§¡§²§¦§¯§¬§° %J Strategy of Ukraine : Economics, Sociology, Law %D 2011 %I National Aviation University %X §£ §ã§ä§Ñ§ä§ä §Õ§à§ã§Ý §Õ§Ø§Ö§ß§à §æ§Ñ§Ü§ä§à§â §ã§Ö§â§Ó §ã§ß§à §ß§ä§Ö§Ô§â§Ñ§è §Ó §â§Ñ§Þ§Ü§Ñ§ç §á §Õ§Ó§Ú§ë§Ö§ß§ß§ñ §Þ §Ø§ß§Ñ§â§à§Õ§ß§à §Ü§à§ß§Ü§å§â§Ö§ß§ä§à§ã§á§â§à§Þ§à§Ø§ß§à§ã§ä §ä§å§â§Ú§Ù§Þ§å §ß§Ñ §ã§Ó §ä§à§Ó §Û §Ñ§â§Ö§ß , §Ó§Ú§ã§Ó §ä§Ý§Ö§ß§à §ß§Ñ§å§Ü§à§Ó §á §Õ§ç§à§Õ§Ú §ë§à§Õ§à §Ó§Ú§Ù§ß§Ñ§é§Ö§ß§ß§ñ §Ù§Ñ§Ù§ß§Ñ§é§Ö§ß§à§Ô§à §á§â§à§è§Ö§ã§å, §â§à§Ù§Ü§â§Ú§ä§à §à§ã§ß§à§Ó§ß §ä§Ö§ß§Õ§Ö§ß§è §Ó §â§à§Ù§Ó§Ú§ä§Ü§å §ä§å§â§Ú§ã§ä§Ú§é§ß§à §ß§Õ§å§ã§ä§â , §â§à§Ù§Ô§Ý§ñ§ß§å§ä§à §á§Ö§â§ã§á§Ö§Ü§ä§Ú§Ó§Ú §ä§Ñ§Ü§à §Õ§Ú§ß§Ñ§Þ §Ü§Ú §ä§Ñ §Ù§Ñ§á§â§à§á§à§ß§à§Ó§Ñ§ß§à §ê§Ý§ñ§ç§Ú §â§Ö§Ñ§Ý §Ù§Ñ§è §ã§ä§â§Ñ§ä§Ö§Ô §ã§Ö§â§Ó §ã§ß§à §ß§ä§Ö§Ô§â§Ñ§è . The article researches service integration factor in the light of international competitiveness increase on the world arena, highlights scientific approaches to the pointed process definition, covers main tendencies in the tourism industry development, examines perspectives of such dynamics and suggests ways of realisation of service integration. §£ §ã§ä§Ñ§ä§î§Ö §Ú§ã§ã§Ý§Ö§Õ§å§Ö§ä§ã§ñ §æ§Ñ§Ü§ä§à§â §ã§Ö§â§Ó§Ú§ã§ß§à§Û §Ú§ß§ä§Ö§Ô§â§Ñ§è§Ú§Ú §Ó §â§Ñ§Þ§Ü§Ñ§ç §á§à§Ó§í§ê§Ö§ß§Ú§ñ §Þ§Ö§Ø§Õ§å§ß§Ñ§â§à§Õ§ß§à§Û §Ü§à§ß§Ü§å§â§Ö§ß§ä§à§ã§á§à§ã§à§Ò§ß§à§ã§ä§Ú §ä§å§â§Ú§Ù§Þ§Ñ §ß§Ñ §Þ§Ú§â§à§Ó§à§Û §Ñ§â§Ö§ß§Ö, §à§ã§Ó§Ö§ë§Ö§ß§í §ß§Ñ§å§é§ß§í§Ö §á§à§Õ§ç§à§Õ§í §Ü §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§ð §å§Ü§Ñ§Ù§Ñ§ß§ß§à§Ô§à §á§â§à§è§Ö§ã§ã§Ñ, §â§Ñ§ã§Ü§â§í§ä§à §à§ã§ß§à§Ó§ß§í§Ö §ä§Ö§ß§Õ§Ö§ß§è§Ú§Ú §Ó §â§Ñ§Ù§Ó§Ú§ä§Ú§Ú §ä§å§â§Ú§ã§ä§Ú§é§Ö§ã§Ü§à§Û §Ú§ß§Õ§å§ã§ä§â§Ú§Ú, §â§Ñ§ã§ã§Þ§à§ä§â§Ö§ß§à §á§Ö§â§ã§á§Ö§Ü§ä§Ú§Ó§í §ä§Ñ§Ü§à§Û §Õ§Ú§ß§Ñ§Þ§Ú§Ü§Ú §Ú §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§à §á§å§ä§Ú §â§Ö§Ñ§Ý§Ú§Ù§Ñ§è§Ú§Ú §ã§ä§â§Ñ§ä§Ö§Ô§Ú§Ú §ã§Ö§â§Ó§Ú§ã§ß§à§Û §Ú§ß§ä§Ö§Ô§â§Ñ§è§Ú§Ú. %K §ã§Ö§â§Ó §ã§ß§Ñ §ß§ä§Ö§Ô§â§Ñ§è §ñ %K §Ü§à§ß§Ü§å§â§Ö§ß§ä§à§ã§á§â§à§Þ§à§Ø§ß §ã§ä§î %K §ã§ä§â§Ñ§ä§Ö§Ô §ñ %K §Þ §Ø§ß§Ñ§â§à§Õ§ß§Ú§Û §ä§å§â§Ú§Ù§Þ %U http://jrnl.nau.edu.ua/index.php/SR/article/view/4557