%0 Journal Article
%T §¥§° §´§¦§°§²§ª§´§ª§¹§¯§°  §³§µ§´  §´§¡ §©§¯§¡§¹§¦§¯§¯§Á §¢ §©§¯§¦§³-§±§­§¡§¯§µ§£§¡§¯§¯§Á OF THEORETICAL NATURE AND TO VALUE BUSINESS PLANNING §¬ §´§¦§°§²§¦§´§ª§¹§¦§³§¬§°§« §³§µ§´§ª §ª §©§¯§¡§¹§¦§¯§ª§Á §¢§ª§©§¯§¦§³-§±§­§¡§¯§ª§²§°§£§¡§¯§ª§Á
%A §·.§¤. §­§°§³£¿§£§¡
%J Strategy of Ukraine : Economics, Sociology, Law
%D 2011
%I National Aviation University
%X §©§Þ §ß§ß §ã§ä§î §æ§Ñ§Ü§ä§à§â §Ó §Þ§Ñ§Ü§â§à§ã§Ö§â§Ö§Õ§à§Ó§Ú§ë§Ñ §Ó§Ú§Þ§Ñ§Ô§Ñ  §Ó §Õ §á §Õ§á§â§Ú §Þ§ã§ä§Ó §Õ§à§Ü§Ý§Ñ§Õ§ß§à§Ô§à §á§â§à§Ô§ß§à§Ù§å§Ó§Ñ§ß§ß§ñ §ã§Ó§à   §ã§ä§â§Ñ§ä§Ö§Ô §é§ß§à  §ä§Ñ §á§à§ä§à§é§ß§à  §Õ §ñ§Ý§î§ß§à§ã§ä , §Ó§â§Ñ§ç§å§Ó§Ñ§ß§ß§ñ §Þ§à§Ø§Ý§Ú§Ó§à§ã§ä§Ö§Û §ä§Ñ §Ù§Ñ§Ô§â§à§Ù §á§à§Õ§Ñ§Ý§î§ê§à§Ô§à §â§à§Ù§Ó§Ú§ä§Ü§å §ä§Ñ §â§Ö§Ñ-§Ý §Ù§Ñ§è   §á§à§ã§ä§Ñ§Ó§Ý§Ö§ß§Ú§ç §è §Ý§Ö§Û, §Ó§Þ §ß§ß§ñ §á§â§Ú§Û§Þ§Ñ§ä§Ú §Ó §Õ§á§à§Ó §Õ§ß  §å§á§â§Ñ§Ó§Ý §ß§ã§î§Ü  §â §ê§Ö§ß§ß§ñ. §£§Ñ§Ø§Ý§Ú§Ó§Ú§Þ §Ö§Ý§Ö§Þ§Ö§ß§ä§à§Þ §ã§ä§â§Ñ§ä§Ö§Ô §é§ß§à§Ô§à §á§Ý§Ñ§ß§å§Ó§Ñ§ß§ß§ñ, §ñ§Ü§Ú§Û §Ó§Ú§â §ê§Ñ§Ý§î§ß§à§ð §Þ §â§à§ð §Þ§à§Ø§Ö §á§Ö§â§Ö§Õ§Ò§Ñ§é§Ñ§ä§Ú §â§Ö§Ñ§Ü§è §ð §á §Õ§á§â§Ú §Þ§ã§ä§Ó§Ñ §ß§Ñ §Ó§Ú§Þ§à§Ô§Ú §Ù§à§Ó§ß §ê§ß§î§à§Ô§à §ã§Ö§â§Ö§Õ§à§Ó§Ú§ë§Ñ §ä§Ñ §á §Õ§ä§â§Ú§Þ§å§Ó§Ñ§ä§Ú §Û§à§Ô§à §Ó §Õ§á§à§Ó §Õ§ß§å §á§à§Ó§Ö§Õ §ß§Ü§å §ß§Ñ §â§Ú§ß§Ü§å,   §Ò §Ù§ß§Ö§ã-§á§Ý§Ñ§ß§å§Ó§Ñ§ß§ß§ñ.  The changeableness of factors of macroenvironment requires from enterprises the detailed prog-nostication of the strategic and current activity, account of possibilities and threats of subsequent development and rea-lization of the put aims, ability to accept the proper administrative decisions. The important element of the strategic planning, which can foresee the reaction of enterprise a decision measure on the requirements of external environment and support him the proper conduct at the market, is business-planning.  §ª§Ù§Þ§Ö§ß§ñ§Ö§Þ§à§ã§ä§î §æ§Ñ§Ü§ä§à§â§à§Ó §Þ§Ñ§Ü§â§à§ã§â§Ö§Õ§í §ä§â§Ö§Ò§å§Ö§ä §à§ä §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§Û §á§à§Õ§â§à§Ò§ß§à§Ô§à §á§â§à§Ô§ß§à§Ù§Ú§â§à§Ó§Ñ-§ß§Ú§ñ §ã§Ó§à§Ö§Û §ã§ä§â§Ñ§ä§Ö§Ô§Ú§é§Ö§ã§Ü§à§Û §Ú §ä§Ö§Ü§å§ë§Ö§Û §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§Ú, §å§é§Ö§ä§Ñ §Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ö§Û §Ú §å§Ô§â§à§Ù §á§à§ã§Ý§Ö§Õ§å§ð§ë§Ö§Ô§à §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ §Ú §â§Ö§Ñ§Ý§Ú§Ù§Ñ§è§Ú§Ú §á§à§ã§ä§Ñ§Ó§Ý§Ö§ß§ß§í§ç §è§Ö§Ý§Ö§Û, §å§Þ§Ö§ß§Ú§ñ §á§â§Ú§ß§Ú§Þ§Ñ§ä§î §ã§à§à§ä§Ó§Ö§ä§ã§ä§Ó§å§ð§ë§Ú§Ö §å§á§â§Ñ§Ó§Ý§Ö§ß§é§Ö§ã§Ü§Ú§Ö §â§Ö§ê§Ö§ß§Ú§ñ. §£§Ñ§Ø§ß§í§Þ §ï§Ý§Ö-§Þ§Ö§ß§ä§à§Þ §ã§ä§â§Ñ§ä§Ö§Ô§Ú§é§Ö§ã§Ü§à§Ô§à §á§Ý§Ñ§ß§Ú§â§à§Ó§Ñ§ß§Ú§ñ, §Ü§à§ä§à§â§í§Û §â§Ö§ê§Ñ§ð§ë§Ö§Û §Þ§Ö§â§à§Û §Þ§à§Ø§Ö§ä §á§â§Ö§Õ§å§ã§Þ§Ñ§ä§â§Ú§Ó§Ñ§ä§î §â§Ö§Ñ§Ü§è§Ú§ð §á§â§Ö§Õ-§á§â§Ú§ñ§ä§Ú§ñ §á§à §ä§â§Ö§Ò§à§Ó§Ñ§ß§Ú§ñ§Þ §Ó§ß§Ö§ê§ß§Ö§Û §ã§â§Ö§Õ§í §Ú §á§à§Õ§Õ§Ö§â§Ø§Ú§Ó§Ñ§ä§î §Ö§Ô§à §ã§à§à§ä§Ó§Ö§ä§ã§ä§Ó§å§ð§ë§Ö§Ö §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ö §ß§Ñ §â§í§ß§Ü§Ö, §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §Ò§Ú§Ù§ß§Ö§ã-§á§Ý§Ñ§ß§Ú§â§à§Ó§Ñ§ß§Ú§Ö.
%K §Ò §Ù§ß§Ö§ã-§á§Ý§Ñ§ß
%K §á§Ý§Ñ§ß§à§Ó §ã§ä§î §â§Ú§ß§Ü§à§Ó§à  §ã§Ú§ã§ä§Ö§Þ§Ú
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%U http://jrnl.nau.edu.ua/index.php/SR/article/view/4620