%0 Journal Article %T Effective Communication and Neurolinguistic Programming %A Ahsan Bashir (Corresponding Author) %A Mamuna Ghani %J Pakistan Journal of Commerce and Social Sciences %D 2012 %I Johar Educational Society %X Importance of effective communication can hardly be ignored in any sphere of life. This is achieved through various means. One such instrument is Neurolinguistic Programming (NLP) which has now taken roots in various aspects of learning and education. Its potential spans education and learning, language teaching, business management and marketing, psychology, law, and several other fields. In our work, we will briefly explore various facets of NLP with special reference to effective communication. %K Effective Communication %K Neurolinguistic Programming %U http://www.jespk.net/publications/82.pdf