%0 Journal Article
%T What¡¯s in a Brand? Notes on the History and Main Functions of Branding
%A Peter Kastberg
%J Language at Work : Bridging Theory and Practice
%D 2012
%I 
%X The phenomenon of branding is probably as old as organized trade itself; it could in fact be as old as human territorial behavior.
%U http://ojs.statsbiblioteket.dk/index.php/law/article/view/6184