%0 Journal Article
%T "Are they really satisfied?": An exploration of issues around employee satisfaction assessment strategies
%A Michael Townsend
%A Errol Sundelowitz
%A Karel Stanz
%J South African Journal of Human Resource Management
%D 2007
%I AOSIS OpenJournals
%R 10.4102/sajhrm.v5i1.105
%X The aim of the study was to conduct an exploration into the issues around the employee satisfaction strategy and tool being utilised by a large public utility in South Africa. A mixed method approach was applied incorporating focus groups, individual interviews, and a questionnaire. The results indicate that staff are not satisfied with the existing strategy, are reasonably comfortable with the dimensions being measured but clearly want to see a qualitative aspect added. Major areas of concern are: lack of feedback, little or no action plans linked to the results and a lack of a genuine concern for employee satisfaction.
%K Employee satisfaction
%K instrument evaluation
%K mixed methods
%U http://www.sajhrm.co.za/index.php/sajhrm/article/view/105