%0 Journal Article
%T AnkaraĦŻdaki Halk K¨ıt¨ıphanelerinde Halkla  li kiler =Public Relations of Public Libraries in Ankara
%A Karadeniz
%A £żenol
%J Bilgi D¨ınyas£ż
%D 2010
%I ?niversite ve Ara?t?rma K¨ıt¨ıphanecileri Derne?i
%X Bu  al  mada Ankara'daki halk k¨ıt¨ıphanelerinin, kullan c lar n  sunulan hizmetler hakk nda neden yeterince bilgilendiremedikleri ve kendilerini kullan c lar na neden yeterince tan tamad klar  konusu irdelenmi tir. Ara t rman n amac , halk k¨ıt¨ıphanelerinde uygulanabilecek halkla ili kiler y ntemlerinin neler oldu unu, halk k¨ıt¨ıphanelerinin planl  halkla ili kiler faaliyetlerinde bulunmamalar n n nedenlerini ve bu nedenlerin boyutunu,  zelliklerini ortaya koymakt r. Ara t rman n evrenini Ankara B¨ıy¨ık ehir Belediyesi s n rlar  i inde hizmet veren K¨ılt¨ır ve Turizm Bakanl   'na ba l  halk ve  ocuk k¨ıt¨ıphaneleri olu turmaktad r.  nceden yap land r lm   g r¨ı me kapsam nda halk k¨ıt¨ıphanesi y neticileriyle g r¨ı ¨ılm¨ı , ayr ca ara t rma kapsam ndaki k¨ıt¨ıphanelerde g zlem tekni i uygulanm  t r. Ara t rmadan elde edilen bulgular      nda, halk k¨ıt¨ıphanelerinin sistematik halkla ili kiler programlar  uygulamamalar  nedeniyle, k¨ıt¨ıphaneyi tan tmada ve sunulan hizmetlere ili kin kullan c larda olumlu g r¨ı  olu turmada yetersiz kald klar  anla  lm  t r In this study the answers to the question "why the public libraries in Ankara could not inform their users about services off ered properly, and could not introduce themselves to users suffi ciently ?" were explicated. The goal of the study is to fi nd out which public relations methods can be used in libraries, and why libraries could not conduct planned public relations activities. The research universe consists of public libraries being administratively connected to Ministry of Culture and Tourism, which lie within the borders of Ankara Metropolitan Municipality. For the collection of data, pre-confi gured talks were applied to the managers who were working for the public libraries, and moreover the fulfi llment of library activities were observed. The fi ndings of the study indicate that, since the public libraries could not apply systematic public relations programs, they become inadequate in introducing themselves and hence are not able to create a positive feedback on their users.
%K Ankara
%K ocuk K¨ıt¨ıphaneleri
%K K¨ıt¨ıphane Y neticileri
%K Pazarlama
%K Halk K¨ıt¨ıphaneleri
%K Halkla  li kiler
%K Ankara
%K Children Libraries
%K Library Directors
%K Marketing
%K Public Libraries
%K Public Relations
%U http://uvt.ulakbim.gov.tr/uvt/index.php?cwid=9&vtadi=TPRJ%2CTTAR%2CTTIP%2CTMUH%2CTSOS%2CTHUK&ano=109740_0e806ed8f5b3c89c785fe83a83dba4b7