%0 Journal Article
%T R&D ADMINISTRATION IN THE HIGH TECHNOLOGY INDUSTRY: HOW TO MANAGE A PARADOX ADMINISTRA  O DE P&D NA IND¨²STRIA DE ALTA TECNOLOGIA: COMO GERENCIAR UM PARADOXO?
%A Nobuiuki Costa Ito
%A Mihail de Pieri Mirica
%J Future Studies Research Journal : Trends and Strategies
%D 2011
%I Funda??o Instituto de Administra??o
%R 10.7444/future.v2i2.60
%X The competitive environment of the knowledge age is getting more complex, dynamic, and fast-moving each day. The high tech industry is intensively tied to its effects and demands for innovation, so the field of Research and Development must act strategically, generating innovations and granting success and sustainability to the business. However, there is a paradox in R&D which may lay traps and obstacles disguised by the busy day-to-day activity of the organization. The purpose of this paper is to point out directions that managers may take to cope with these contradictions in R&D administration. The R&D paradox is rooted in the conflict between exploitation, achieved by continual improvement through incremental innovation, and by exploration, which seeks new opportunities in the creation of new technologies through disruptive innovations. These two sides of the paradox demand different, and sometimes even divergent, organizations. Top management leadership is crucial for the acceptance and balancing of the contradictions created by this paradox, and can align exploitation/exploration through distributive and integrative decisions and transform companies into truly ambidextrous organizations.     Key-words:  Research & Development. Innovation. Paradox. Ambidextrous organizations. Strategy.   O ambiente competitivo da Era do Conhecimento ¨¦ cada vez mais complexo, dinamico e veloz. A ind¨²stria de alta tecnologia vive intensamente esses efeitos e as exig¨ºncias por inova  es. Assim, a ¨¢rea de P&D atua estrategicamente, gerando inova  es e garantindo o sucesso e a sustentabilidade do neg¨®cio. Entretanto, existe um paradoxo na ¨¢rea de P&D que pode criar armadilhas e obst¨¢culos mascarados pela correria das atividades di¨¢rias. Este ¨¦ um estudo ¨¦ realizado por meio de uma revis o bibliogr¨¢fica e argumenta  o te¨®rica. O objetivo deste trabalho ¨¦ indicar caminhos para os gerentes conduzirem as atividades de P&D sob uma perspectiva do paradoxo exploit / explore. O paradoxo da P&D ¨¦ causado pelo conflito entre efici¨ºncia, obtida por melhorias cont¨ªnuas por interm¨¦dio de inova  es incrementais, e pela explora  o, que busca novas oportunidades na cria  o de novas tecnologias pelas inova  es de ruptura. Essas duas faces do paradoxo exigem organiza  es diferentes e, frequentemente, divergentes. A lideran a da alta administr
%U http://www.revistafuture.org/index.php/FSRJ/article/view/60