%0 Journal Article
%T ENTREPRENEURIAL STRATEGIES AND USE OF STRATEGIC IMPLEMENTATION MECHANISMS: A SURVEY WITH MICRO AND SMALL ENTREPRENEURS ESTRAT¨¦GIAS EMPREENDEDORAS E O USO DE MECANISMOS DE IMPLEMENTA  O ESTRAT¨¦GICA: UM LEVANTAMENTO COM MICRO E PEQUENOS EMPREENDEDORES
%A Pedro Melo
%A Felipe Borini
%A Jo£¿o Monteiro Jr.
%A Jos¨¦ Hamilton Cipolla
%J Future Studies Research Journal : Trends and Strategies
%D 2010
%I Funda??o Instituto de Administra??o
%R 10.7444/future.v2i1.22
%X The aim of this article is to comprehend the mechanisms of strategic implementation used by entrepreneurs in the processes of establishing new functional strategies (production and marketing) in their companies. A survey with 169 micro and small entrepreneurs was accomplished. The results showed that the relation between the use of strategic process by micro and small entrepreneurs is middling, but the use of implementation mechanisms, in general terms, is low and the correlation when the entrepreneurs strategies are adopted is weak. So, the possibility of justifying the use of these strategies is fragile whilst associated to a stronger holding of the strategic management techniques by the entrepreneurs. Neste artigo, objetiva-se entender os mecanismos de implementa  o estrat¨¦gica usados pelos empreendedores no processo de estabelecimento de novas estrat¨¦gias funcionais (produ  o e marketing) nas empresas. Para tanto, realizou-se um survey com 169 micro e pequenos empreendedores da cidade de S o Paulo. Os resultados demonstram que a rela  o entre o uso de processos estrat¨¦gicos inovadores por parte dos micro e pequenos empreendedores ¨¦ mediana, que o uso de mecanismo de implementa  o de modo geral ¨¦ baixo e que a correla  o com a ado  o das estrat¨¦gias empreendedoras ¨¦ fraca, sendo muito t¨ºnue o poder de explica  o do uso das estrat¨¦gias associado a um dom¨ªnio maior dos empreendedores quanto a t¨¦cnicas de gest o estrat¨¦gica.
%U http://www.revistafuture.org/index.php/FSRJ/article/view/22