%0 Journal Article
%T Customizing CRM for University Implementations
%A Fitzgerald Barrientos
%A Wen-Bin Cheng
%A Thomas Gulledge
%J International Journal of Electronic Business Management
%D 2003
%I 
%X This paper tests a hypothesis about implementing Customer Relationship Management (CRM) in a university environment. CRM was designed for private sector companies for the management of customer relationships in the pre- and post-sales cycles. Our hypothesis is that CRM can be configured to meet the requirements of a university recruiting environment. We tested the hypothesis by actually configuring a commercial CRM system to meet the requirements of the university environment. Our conclusion is that there is a one-to-one relationship between the private sector ˇ°Campaign Managementˇ± business process and the university recruiting business process. Hence, the CRM methodology should be considered by universities as an option for enhancing the relationship between potential students and the university.
%K CRM
%K University
%K e-Enterprise
%K Business Process
%K Great Plains/Siebel (GPS) Solution
%K Recruitment
%U http://140.114.54.215/IJEBM/IJEBM_static/Paper-V1_N2_N3/01.pdf