%0 Journal Article
%T THE ROLE OF PSYCHOLOGICAL BURDEN IN MATURE CONSUMERS TO ADOPT THE INTERNET
%A Haeyoung Jeong
%A Semi Han
%A Euehun Lee
%J International Journal of Electronic Commerce Studies
%D 2013
%I Academy of Taiwan Information Systems Research
%R http://dx.doi.org/10.7903/ijecs.1139
%X The main goal of this study is to examine the effects of the extrinsic and intrinsic motivation, and the psychological burden on mature consumers regarding their Internet usage. ˇ°Psychological burdenˇ± refers to the emotional constraints such as anxiety and fears that make using technology uncomfortable. Here, we developed a research model and formulated hypotheses based on the Technology Acceptance Model (TAM). A survey of mature Internet users was conducted and the proposed model was tested using a Structural Equation Modeling (SEM) technique.
%K Internet Adoption
%K Mature Consumer
%K Psychological Burden
%K TAM
%K TRA
%U http://www.academic-journals.org/ojs2/index.php/ijecs/article/viewFile/1139/147