%0 Journal Article %T Strategical Behavior of Firms and Excise Tax Payment (Revenue Maximization, Profit Maximization, Love, Respect and Trust) %A Akin Seber %A Andac Arslan %J International Journal of Economics and Finance %D 2012 %I %R 10.5539/ijef.v4n3p164 %X In this paper, we analyze the effect on price and quantity traded of a commodity of an excise tax payment under different conditions. First, we analyze the effect of the tax payment as in traditional analysis, where the firm considers tax as a ˇ°badˇ± to be avoided. Next, we propose a new approach for sharing the payment for the firm. Finally, we develop a new philosphical and psychological analysis wehere tax payment may be considered as a ˇ°goodˇ± to be happily provided by the firm rather than a ˇ°badˇ± that needs totally to be avoided. %U http://www.ccsenet.org/journal/index.php/ijef/article/view/15158