%0 Journal Article
%T Religious Choices and Preferences: North Carolina's Baskin Robbins Effect?
%A Robert Wortham
%J Sociation Today
%D 2004
%I North Carolina Sociological Association
%X The marketing of religion has become a big business. Wortham examines the current religious scene and shows that Americans want religious plurality, rather than religious homogamy. Just like shopping for ice cream, Americans want 57 choices when shopping for religion
%K religion
%K religious plurality
%K homogamy
%K religious choice
%U http://www.ncsociology.org/sociationtoday/v21/religion.htm