%0 Journal Article
%T Wasted? Managing Decline and Marketing Difference in Third Tier Cities
%A Tara BRABAZON
%J JURA : Journal of Urban and Regional Analysis
%D 2012
%I University of Bucharest
%X Third-tier cities are neglected in the research literature. Global and second-tier cities provide the positive, proactive applications of city imaging and creative industries strategies. However, small cities ¨C particularly those who reached their height and notoriety through the industrial revolution ¨C reveal few strategies for stability, let alone growth. This study investigates an unusual third-tier city: Oshawa in Ontario Canada. Known as the home of General Motors, its recent economic and social development has been tethered to the arrival of a new institution of higher education: the University of Ontario Institute of Technology. Yet this article confirms that simply opening a university is not enough to commence regeneration or renewal, particularly if an institution is imposed on unwilling residents. Therefore, an alternative strategy ¨C involving geosocial networking ¨C offers a way for local businesses and organizations to attract customers and provide a digital medication to analogue injustice and decay.
%K third-tier cities
%K creative industries
%K city imaging
%K regeneration
%K geosocial networking
%U http://www.jurareview.ro/2012_4_1/p_5_33_2012.pdf