%0 Journal Article %T Passion Wasn't Dead. It Was Just Living in Mexico. The Presidential Address at the %A Cheryl Lynn Brown %J Sociation Today %D 2010 %I North Carolina Sociological Association %X It is argued that the role of sociologists is to be involved in improving society and in serving where help is needed. Some personal history is provided, followed by a PowerPoint presentation of the author's efforts in rural Mexico to improve the life of village people. %K public sociology %K applied sociology %K professional sociology %K social action %K economic development %U http://www.ncsociology.org/sociationtoday/v82/pres.htm