%0 Journal Article %T Fra Partipresse over Omnibuspresse til Segmentpresse %A Ida Schultz %J Journalistica : Tidskrift f£¿r Forskning i Journalistik %D 2007 %I University of Southern Denmark %X Significant historical changes have taken place in the Danish press in the last thirty years: Newspapers have merged, international companies have become owners of Danish newspapers, readers have become target groups, newspaper production has become digital and a handful of free dailies distributed in traffic and directly to households has been introduced. A sociological field perspective is promising in relation to grasping the complexity of the empirical developments and challenging the ¡®independency theses¡¯ of Danish media research. The paper develops the thesis that a new media order ¨C the Segment Press ¨C has replaced the Omnibus Press of the late 20th century and the Partisan Press before that. %U http://ojs.statsbiblioteket.dk/index.php/journalistica/article/view/1807