%0 Journal Article
%T Enlightenment of GE Culture Change to Chinese Enterprise Culture Construction
%A Jing SUN
%J Cross-Cultural Communication
%D 2012
%I Canadian Academy of Oriental and Occidental Culture
%R 10.3968/j.ccc.1923670020120802.2820
%X General Electric company development more than 120 years, has remained focused, become one of the greatest top market capitalization companies in the world. GE created a miracle of global multinational companies, how did GE create miracles? there is no changes in thinking, there is no action for change activities. On the concept of GE management culture change to GE¡¯s success lay a solid foundation, GE conducted a series of institutional culture change, all this will provide plenty of inspiration to the Chinese enterprise cultural construction. Key words: GE; Culture change; Enterprise culture; Motivation R¨¦sum¨¦ Le d¨¦veloppement de la Soci¨¦t¨¦ G¨¦n¨¦ral Electric est plus de 120 ans, est rest¨¦ concentr¨¦, devenu l¡¯un des plus grands premi¨¨res capitalisations du march¨¦ dans le monde. GE a cr¨¦¨¦ un miracle de soci¨¦t¨¦s multinationales mondiales, comment avez-GE cr¨¦er des miracles? il n¡¯y a aucun changement dans la pens¨¦e, il n¡¯y a pas d'action pour le changement activities.On le concept de changement GE culture de gestion ¨¤ la r¨¦ussite de GE jeter des bases solides, GE a r¨¦alis¨¦ une s¨¦rie de changement de culture institutionnelle, tout cela va donner beaucoup d¡¯inspiration pour les Chinois entreprise de construction culturelle. Mots cl¨¦s: GE; Changement de culture; Culture d¡¯entreprise; Motivation
%K GE
%K Culture change
%K Enterprise culture
%K Motivation
%U http://cscanada.net/index.php/ccc/article/view/2465