%0 Journal Article
%T Promotion of Hinduism in Children through Cartoons in Pakistan
%A Fahad Anis
%A Ayesha Ashfaq
%A Ahmed Mujtaba
%J Cross-Cultural Communication
%D 2012
%I Canadian Academy of Oriental and Occidental Culture
%R 10.3968/2311
%X This study is an effort to explore the promotion of Hinduism in children through cartoons in Pakistan which are based on Hindu religious topics and dub in Hindi language. Objective of the study is to probe the planned agenda of Indian media and to aware parents about the harmful effects of such productions. Social Cognitive theory is used, the methodology is survey method and questionnaire is used as tool of data collection. Sample drawn for the study is 200 of which 100 are children and 100 are parents. The results of the study reveal that children are quick learner and they copy the same which they observe in cartoons such as words of Hindi language hence, Indian cultural and religious values have started to evolve rapidly in Pakistani culture. Key words: Indian & Pakistani culture, Cartoon effects, Hindi Religion & language, Social learning behavior. R¨¦sum¨¦ Cette ¨¦tude est un effort pour explorer la promotion de l¡¯hindouisme chez les enfants ¨¤ travers le dessin au Pakistan, qui sont fond¨¦s sur des th¨¨mes religieux hindous et dub dans la langue hindi. Objectif de l¡¯¨¦tude est de sonder l¡¯ordre du jour pr¨¦vu de m¨¦dias indiens et ¨¤ sensibiliser les parents sur les effets nocifs de ces productions. La th¨¦orie sociale cognitive est utilis¨¦e, la m¨¦thode est la m¨¦thode d¡¯enqu¨ºte et le questionnaire est utilis¨¦ comme outil de collecte de donn¨¦es. Echantillon tir¨¦ de l¡¯¨¦tude est de 200 dont 100 sont des enfants et 100 sont des parents. Les r¨¦sultats de l¡¯¨¦tude r¨¦v¨¨lent que les enfants sont apprend vite et ils copient les m¨ºmes qu¡¯ils observent dans les dessins anim¨¦s tels que les mots de la langue hindi par cons¨¦quent, les valeurs culturelles et religieuses indiennes ont commenc¨¦ ¨¤ ¨¦voluer rapidement dans la culture pakistanaise. Mots cl¨¦s: Culture indienne et pakistanaise, Effets de bande dessin¨¦e, La religion Hindi et la langue, Le comportement de l¡¯apprentissage social.
%K Indian & Pakistani culture
%K Cartoon effects
%K Hindi Religion & language
%K Social learning behavior
%U http://cscanada.net/index.php/ccc/article/view/2311