%0 Journal Article
%T Relaciones p迆blicas 2.0 (y Educomunicaci車n).  De qu谷 hablamos realmente? Un acercamiento conceptual y estrat谷gico
%A Silva Robles
%A Carmen
%A El赤as Zambrano
%A Rodrigo
%J Fonseca : Journal of Communication
%D 2011
%I 
%X En espa ol: Es una obviedad decir que la Web 2.0 ha modificado las RR.PP pues hace tiempo que hablamos de RR.PP 2.0. Internet significa nuevas f車rmulas de Relaciones P迆blicas. El presente trabajo pretende acercase a la realidad de las RR.PP 2.0, a las RR.PP del siglo XXI, describiendo c車mo son y definiendo qu谷 las hace diferentes de las RR.PP tradicionales. Realizando as赤 mismo un an芍lisis de sus caracter赤sticas a trav谷s de la propuesta de Fanta ※Robertus§. In english: It is a fact that since Web 2.0 has putting an appearance, the concept or Public Relations (PR) has been revolutionized to change even its name, being called from then on PR 2.0. Internet means new ways of Public RelationsIn the present study aims to look at the reality of PR 2.0 and Public Relations in the 21th century, describing how they are, and identifying which aspects make them different from traditional Public Relations. Also making an analysis of its characteristics through the proposal of Fanta ※Robertus§
%K Profesiones 2.0
%K comunicaci車n 2.0
%K comunicaci車n corporativa
%K educomunicaci車n
%K reputaci車n corporativa
%K RRPP 2.0
%K professionals 2.0
%K comunication 2.0
%K corporative comunication
%K corporative reputation
%K education-communication
%K PR 2.0
%U https://docs.google.com/viewer?url=http%3A%2F%2Ffjc.usal.es%2Fimages%2Fstories%2Ffonseca%2Fdocuments%2Farticles%2Frelaciones_publicas.pdf