%0 Journal Article
%T Strategic pricing Possibilities of Grocery Retailers ¨C An empirical study
%A Aapo L£¿nsiluoto
%A Barbro Back
%A Hannu Vanharanta
%J International Journal of Digital Accounting Research
%D 2007
%I University of Huelva, Rutgers University
%X The right pricing of products is one of the most important issues concerning thedevelopment of companies¡¯ financial performance. Prices should be low enough to attractcustomers and at the same time high enough to cover all the emerged costs and expected profits.This research illustrates how self-organizing maps (SOM) can be used for pricing purposes. Weshow how changes in a company¡¯s pricing policies would affect the company¡¯s pricing position.The study illustrates clearly that companies have different possibilities to change their pricingpositions. The SOM method is new and can be applied in many different ways through differentpricing simulations.
%K Grocery retailers
%K pricing
%K self-organizing maps
%U http://www.uhu.es/ijdar/10.4192/1577-8517-v7_5.pdf