%0 Journal Article
%T 谷tica en publicidad OnLine
%A Castell車 Mart赤nez
%A Araceli
%J Fonseca : Journal of Communication
%D 2010
%I 
%X La consolidaci車n de Internet como soporte publicitario obliga a una revisi車n de los principios legales y 谷ticos aplicables a las iniciativas publicitarias en el mundo digital, teniendo en cuenta adem芍s las peculiaridades de nuevos espacios digitales como los Social Media. Abstract in English: Internet consolidation as an advertising medium requires a review of the legal and ethical principles applicable to advertising initiatives in the digital world, also taking into account the peculiarities of new digital platforms, such as the Social Media.
%K Comunicaci車n
%K Publicidad
%K 谷tica
%K Legislaci車n
%K Internet
%K Marketing
%K Communication
%K Advertising
%K Ethics
%K Legislation
%U https://docs.google.com/viewer?url=http%3A%2F%2Ffjc.usal.es%2Fimages%2Fstories%2Ffonseca%2Fdocuments%2Farticles%2Fetica_en_publicidad_online.pdf