%0 Journal Article
%T Sustaining the challenge from the outskirts: city centre retail viability in Ljubljana, Slovenia
%A Andreja Cirman
%A Marko Pahor
%J Economic and Business Review
%D 2010
%I University of Ljubljana
%X Like many other cities, Ljubljana is no exception to changes in its retail landscape. With retail suburbanisation, the city centre's monopoly as a shopping district has been lost. Our paper studies customer-perceived shopping area attributes and their impacts on patronage. The conceptual framework is set up to investigate factors that draw consumers to different shopping areas. The model was tested on a sample of consumers to evaluate the importance of various shopping area attributes and their performance in two decentralised shopping areas and the downtown shopping area in Ljubljana, Slovenia.
%U http://www.ebrjournal.net/ojs/index.php/ebr/article/view/17