%0 Journal Article %T S¨¦miotique et rh¨¦torique dans deux contes de Machado de Assis Semiotics and Rhetoric in two short tales by Machado de Assis %A Glaucia Muniz Proen£¿a Lara %A Dilson Ferreira Cruz %J Argumentation et Analyse du Discours %D 2011 %I University of Tel-Aviv %X Le pr¨¦sent article se propose d¡¯¨¦tablir un dialogue productif entre la s¨¦miotique du discours (ou greimassienne) et la rh¨¦torique, en examinant deux contes de l¡¯¨¦crivain br¨¦silien Joaquim Maria Machado de Assis (1839-1908) intitul¨¦s Teoria do medalh o [ Th¨¦orie du m¨¦daillon ] et O espelho [ Le miroir ]. Ces deux textes, tr¨¨s diff¨¦rents dans leur forme et leur contenu, pr¨¦sentent un point commun : ils discutent un processus de d¨¦construction d¡¯identit¨¦ . Ainsi, dans le premier, un p¨¨re se propose d¡¯amener son fils ¨¤ adopter un comportement et un discours vides ¨C d¨¦pourvus, donc, d¡¯identit¨¦ ¨C pour atteindre le prestige dans une soci¨¦t¨¦ d¡¯apparences. Dans le second, nous assistons ¨¤ un processus involontaire de perte d¡¯identit¨¦, ce qui extrapole des aspects discursifs pour s¡¯emparer du sujet, en mena ant son existence m¨ºme. This paper aims to promote a productive dialogue between French Semiotics (Greimas) and Rhetoric, by analyzing two short tales by the Brazilian writer Joaquim Maria Machado de Assis (1839-1908), entitled Teoria do medalh o [¡°Theory of the medalh o¡±] and O espelho [¡°The mirror¡±]. Though very different in form and content, the two texts share a common point: both of them discuss some kind of ¡°identity deconstruction¡± process. Thus, in the first tale, a father proposes to teach his son how to adopt an empty ¨C and therefore devoid of identity ¨C discourse and behavior so as to reach success in a society of appearances. In the second tale, we observe an involuntary process of identity loss, which goes beyond discourse and takes possession of the individual subject, thereby threatening his very existence. %K rhetoric %K ethos %K literature %K identity %K semiotics %K de Assis (Joaquim Maria Machado) %K rh¨¦torique %K ethos %K litt¨¦rature %K identit¨¦ %K s¨¦miotique %K de Assis (Joaquim Maria Machado) %U http://aad.revues.org/1152