%0 Journal Article
%T Les r¨¦seaux sociaux et l¡¯¨¦change entre l¡¯homme politique et les internautes : le cas de Facebook apr¨¨s les ¨¦lections pr¨¦sidentielles en France Social Networks and the Exchange Between Politicians and Surfers: Facebook and the presidential post elections in France
%A Galia Yanoshevsky
%J Argumentation et Analyse du Discours
%D 2010
%I University of Tel-Aviv
%X A travers l¡¯analyse des interactions entre hommes politiques et internautes sur Facebook apr¨¨s les ¨¦lections pr¨¦sidentielles de 2007 en France, cet article vise ¨¤ montrer comment les r¨¦seaux sociaux sont exploit¨¦s par les deux parties. Au d¨¦part un r¨¦seau d¨¦centralis¨¦ qui lie les gens sans intervention politico-hi¨¦rarchique, Facebook est mobilis¨¦ par les hommes politiques au service de leur besoins. Quelles en sont les cons¨¦quences pour la sph¨¨re publique : s¡¯agit-il d¡¯un outil qui permet ¨¤ l¡¯internaute de d¨¦jouer les usages de marketing politique qu¡¯en fait l¡¯homme politique ? The purpose of this article is to show how social networks, and more specifically Facebook, are used by politicians and their supporters. This is achieved through a detailed analysis of exchange of posts between politicians and surfers in the period following the presidential election campaigns in France of 2007. It is shown how politicians take advantage of Facebook, despite its initially being a decentralized social network, connecting people without a political or hierarchic purpose. The article attempts to show some of the consequences of such an exploitation of a public network for the public sphere and asks how much leverage there is for the surfers/citizens in moderating political marketing on Facebook.
%K Facebook
%K Web 2.0
%K proximity
%K presidential election campaign
%K Facebook
%K Web 2.0
%K proximit¨¦
%K campagne pr¨¦sidentielle
%U http://aad.revues.org/1008